Strobel Dentistry
— Case Study
Strobel Dentistry
Strobel Dentistry has been providing general, cosmetic, and periodontal dentistry services to the Chicago area since 1932.
Objectives
Initiate focused digital marketing efforts to attract a wider audience and to create awareness and marketing qualified leads in support of Strobel Dentistry.
Challenges
- The rivalry between companies having the same business.
- Website or landing page assets that are not sufficiently optimized to support the intended campaign activity.
- An outdated website that was unfriendly to content.
Solution
- Social media content distribution to blog posts and landing sites. promoting many important points to pique the interest of the audience.
- Putting into practice a thorough media plan and a wide range of platforms to increase lead generation and brand exposure within the target demographic across industries.
- Experimenting with and perfecting messaging and ad formats across platforms to achieve the best click-through rates and maximum engagement.
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