InterDent
— Case Study
InterDent
InterDent offers dental practices full-service commercial and administrative support so that doctors can concentrate on providing excellent clinical care, ensuring patient satisfaction, and pursuing career fulfillment. Almost 400 dentists at 175 practice sites are supported by InterDent.
Objectives
Start focused digital marketing initiatives to spread the word about InterDent and attract qualified leads.
Challenges
- During the campaign period, there were a lot of advertisements and campaign activities in the area that catered to the target group.
- Website or landing page assets that are not sufficiently optimized to support the intended campaign activity.
Solution
- Putting into practice a thorough media strategy and a wide range of platforms to increase InterDent awareness and lead generation in a variety of sectors among the target audience.
- Automating nurturing campaigns depending on how users respond to LinkedIn in-mail advertisements and other well-chosen ad formats.
- Experimenting with and perfecting messaging and ad formats across platforms to achieve the best click-through rates and maximum engagement.
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Leads
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Per Lead
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M$
Revenue